GWA Profi is the brand award for B2B communication in Germany and is conferred by the German Association of Communication Agencies (Gesamtverband Kommunikationsagenturen - GWA). Wieland Thermal Solutions and the RTS Rieger Team received an award for the campaign "The In/Out Principle" in the industrial goods category, due to "The In/Out Principle's" clarity, effectiveness and creative implementation. Barbara Schüßler, Marketing Manager from Wieland Thermal Solutions, and Sarah Steffan, Project Manager from RTS Riegerteam, received the award during the BVIK Meeting in Fürstenfeldbruck on 30 June 2015.
The objective of the award is to honour comprehensive, creative and long-term B2B brand communication and to present it to the public. The German Association of Communication Agencies (Gesamtverband Kommunikationsagenturen - GWA) launched the Profi Contest for the first time in 2008. Since hardly any other communication discipline has developed as much in terms of quality as B2B brand communication over the past years, it is GWA's intention to honour the high performance and proven success of B2B communication with its award.